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Océano azul, océano rojo
by W. Chan Kim, Renée Mauborgne · CONECTA · tapa dura · 112 pages
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Pages: 112 pagesAuthor: W. Chan Kim, Renée MauborgnePublisher: CONECTAFormat: tapa duraLanguage: es-ESRelease date: 22/3/2018ISBN: ISBN 9788416883257
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Synopsis of Océano azul, océano rojo
En 'Océano azul, océano rojo', W. Chan Kim y Renée Mauborgne, profesores de INSEAD, presentan las ideas esenciales para profesionales y empresas. Este volumen, en colaboración con Harvard Business Review, explora cómo los líderes pueden liberar el talento y la energía de sus equipos, inspirándose en la estrategia del Océano Azul. Se analizan los modelos mentales que atrapan a los directivos en mercados competitivos, los 'Océanos Rojos', y se ofrecen estrategias para crear nuevos mercados y asegurar el éxito a largo plazo. Este libro reúne los textos 'El liderazgo Océano Azul' y 'Trampas del Océano Rojo'.
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