by W. Chan Kim, Renée Mauborgne · CONECTA · tapa dura · ISBN 9788416883257
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«Océano azul, océano rojo» is the strategy essay by W. Chan Kim and Renée Mauborgne, published by Conecta in hardcover (112 pages, in Spanish).
This essay applies the blue ocean strategy to leadership: it explains how poor leadership disengages many employees and how to unleash their talent; it also examines the mental traps that keep managers in «red oceans» and proposes creating new markets to ensure success.
Volume in the «Imprescindibles» collection from Conecta, in collaboration with Harvard Business Review, bringing together «El liderazgo Océano Azul» and «Trampas del Océano Rojo».
For managers, professionals and management students interested in leadership, strategy and business innovation.
