by Ash Maurya · Tecniche Nuove · tapa blanda · ISBN 9788848127967
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«Pianificazione snella» is Ash Maurya's practical entrepreneurship guide, published by Tecniche Nuove in paperback (257 pages, in Italian).
Maurya starts from the fact that nine out of ten startups fail and proposes a systematic process to create an agile business plan, apply and test lean startup and customer development techniques, and move from idea to launch. It includes case studies and analysis tools for each step.
The full subtitle is «Come realizzare un piano per una start up che funziona senza dissipare tutte le risorse» and the work belongs to the «Gestione d'impresa» series.
For entrepreneurs and managers looking to launch a startup with a structured approach and validate their ideas before scaling.
