by Jean-Pierre Bernadet, Antoine Bouchez, Stéphane Pihier · Tapa blanda · ISBN 9782091767871
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«Précis de marketing» is the practical marketing guide by Jean-Pierre Bernadet, Antoine Bouchez and Stéphane Pihier, published by Nathan in 1996, in French.
An introductory work on marketing that explains its essential principles with a practical approach: selling, commercial communication and sponsorship are covered through illustrated diagrams (television, radio, mail, stores and distribution), making it easier to understand the tools of the sector. Designed as support material for study and reference.
It belongs to Nathan's Repères pratiques collection, a series of didactic reference manuals; this edition is presented in paperback.
For commerce and marketing students and professionals who want an accessible synthesis of the fundamentals of the discipline.
