by José de Jaime Eslava · ESIC Editorial · tapa blanda · ISBN 9788415986980
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This book, written by José de Jaime Eslava, explores pricing strategies in the context of modern marketing. It describes how strategic pricing techniques have evolved into a scientific process that increases business results. The book analyzes how to integrate pricing strategies with other marketing strategies aimed at advanced customer management, seeking to capture value profitably and achieve profitable customers at profitable prices. It includes an analysis of the environment, relevant costs, sales threshold, market value, competition, life cycle, sales channel, and international trade.
