by Agueda Esteban Talaya · ESIC EDITORIAL · tapa blanda · ISBN 9788473561556
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«Principios de marketing» is the marketing manual by Águeda Esteban Talaya, published by ESIC Editorial in paperback (732 pages, in Spanish).
The work covers the fundamentals of marketing and its application in business: understanding the market, planning the commercial strategy, and putting it into practice. It also addresses commercial research: the types of organizations offering studies and the phases of the process, from identifying an opportunity to the final decision.
The work belongs to the field of Business and Economics; the 1997 edition includes a supplementary CD-ROM.
Aimed at marketing students and professionals seeking a solid foundation for applying strategies in business.
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