by David Villaseca Morales · ESIC Editorial · tapa blanda · ISBN 9788415986508
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«Innovación y marketing de servicios en la era digital» is the business manual by David Villaseca Morales (ESIC Editorial, paperback, 328 pages).
Explains how digitalization and mobility transform marketing and innovation, focusing on service companies. With 35 real cases such as Coca-Cola and Spotify, it proposes practical tools to innovate in solutions, plan marketing strategy and manage customers in the digital environment.
First edition, published in September 2014. Part of the Libros Profesionales de Empresa collection from ESIC Editorial.
Aimed at professionals, entrepreneurs and students who want to strengthen their innovation and marketing management in the digital environment.
