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Principios y práctica de marketing
4.4
Negocios y EconomíaISBN | 9788423401697

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Product details
Pages: 840 pages
Author: Richard H. Buskirk
Publisher: Deusto
ISBN: 9788423401697
Format: tapa dura
Language: es-ES
Release date: 1/1/1974
ISBN: 9788423401697
Synopsis of Principios y práctica de marketing
Este libro, 'Principios y Práctica de Marketing', es una obra clásica de gestión empresarial escrita por Richard H. Buskirk. Publicado en 1974 por Deusto en Bilbao, forma parte de la colección 'Clásicos de Gestión'. El libro tiene 840 páginas y está encuadernado en guaflex. Cubre los fundamentos y la práctica del marketing, siendo relevante para estudiantes y profesionales del área.
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