by Jan L. Wage · Deusto · tapa blanda · ISBN 9788423412174
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«Psicología y técnica de la conversación de venta» is the sales manual by Jan L. Wage, published by Deusto in 1993 in paperback (272 pp., in Spanish).
A work focused on the psychological and practical side of the sales conversation: it examines the factors that condition commercial dialogue and the communication techniques to conduct it effectively. The illustrated exposition is presented as a guide to understanding the sales process and applying it in the commercial sphere.
Translation of the 11th edition of the German original «Psychologie und Technik des Verkaufsgespräch»; edition published in Bilbao with index.
Sales, marketing and business management professionals who want to improve their commercial communication skills.
