by Francisco Costa Pereira, Jorge Veríssimo · Edições Sílabo · tapa blanda · ISBN 9789726183419
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«Publicidade: O Estado da Arte em Portugal» is the essay by Francisco Costa Pereira and Jorge Veríssimo published by Edições Sílabo in paperback (224 pages).
Research on the evolution of advertising in Portugal. In six chapters it analyzes the elements of advertising discourse and its relationship with marketing, communication and organizational management, with an academic and professional orientation.
Published in April 2004, it is written in Portuguese. It belongs to the Business and Economics and Education categories.
Aimed at students and professionals in marketing, communication and advertising interested in the Portuguese sector.
