by Víctor Curto Gordo, Juan Rey Fuentes, Joan Sabaté López · Editorial UOC, S.L. · libro de bolsillo · ISBN 9788497887083
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«Redacción publicitaria» is the copywriting manual by Víctor Curto, Juan Rey and Joan Sabaté (Editorial UOC, paperback, 220 pages).
A work that approaches copywriting from a multidisciplinary perspective: it reviews the copywriters who have been key to the craft, sets out its theoretical principles and analyzes their practical application in today's and future advertising agencies.
Published in 2008 by Editorial UOC; the text is in Spanish and the work consists of 220 pages. ISBN: 9788497887083.
Useful for working advertisers and copywriters, and for advertising students who want to train in copywriting.
