by Günter Faltin, Jürgen Zimmer · Aufbau Tb · tapa blanda · ISBN 9783746670171
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«Reichtum von unten. Die neuen Chancen der Kleinen» is the economic essay by Günter Faltin and Jürgen Zimmer, published by Aufbau Tb in paperback.
The book argues that Europe must abandon the security of established positions and think again as entrepreneurs. It proposes developing a market culture in which the small, the innovators and the creators are the main protagonists, understanding competition as an opportunity. It includes practical cases and reflections on how to generate advantages from below.
It is no. 7017 in the Aufbau-Taschenbücher collection, second updated edition (Aktualisierte Neuausgabe) of 1996; 231 pages in German.
For entrepreneurs, small business owners and economics readers interested in innovation and the opportunities of the small against the large.
