Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Retailization
4.0
Negocios y EconomíaISBN | 9780749446895
-
VAT included
Free SHIPPING
Free returns within 30 days
Pay with:
Available offers by condition
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Product details
Pages: 221 pages
Author: Lars Thomassen, Keith Lincoln, Anthony Aconis
Publisher: Kogan Page
ISBN: 9780749446895
Format: tapa dura
Language: en
Release date: 1/7/2006
ISBN: 9780749446895
Synopsis of Retailization
En 'Retailization: Brand Survival in the Age of Retailer Power', Lars Thomassen, Keith Lincoln y Anthony Aconis presentan un análisis innovador sobre cómo las empresas y sus marcas se enfrentan a la creciente influencia de los minoristas. Basado en un estudio internacional realizado en colaboración con AC Nielsen y BBDO Europe, el libro ofrece un proceso paso a paso para repensar las estrategias de marca y adaptarse a las necesidades de los compradores actuales. Se destaca la importancia de reinventar la forma en que las empresas se conectan con sus clientes para impulsar las ventas.
More titles for fans of Lars Thomassen, Keith Lincoln, Anthony Aconis
Recommended by Julia
Best-selling books in Business
Best sellers
Last unit!7 people have it in their cart
-
VAT included