by Benson P. Shapiro · McGraw Hill Higher Education · tapa dura · ISBN 9780070564138
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«Sales Program Management: Formulation and Implementation» is the sales management handbook by Benson P. Shapiro (McGraw-Hill, hardcover, 512 pages, English).
Reference work on sales management and commercial direction that addresses how to formulate a sales program and how to implement it in the company. It falls within the field of business and economics, with a focus on management and decision-making in the commercial area.
The volume, published in 1977, belongs to the McGraw-Hill series in marketing and includes bibliographies and an index.
Aimed at sales management professionals and university students of economics and business administration.
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