by Steve Miller · Empresa Activa · tapa blanda · ISBN 9788495787293
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This book by Steve Miller, published by Empresa Activa in 2003, offers a comprehensive guide to planning and organizing trade shows optimally. You will learn how to select the right fair, set clear goals, design attractive stands, attract potential customers, and sell effectively at the event. In addition, the author highlights the importance of promotion before and after the fairs, and how to create lasting relationships with customers. Discover how to manage human resources and maximize your company's investment in this area.
Steve Miller was an American science fiction writer from Waterville, Maine, best known for his works set in the Liaden universe, written in collaboration with his wife Sharon Lee.
