by Robert Christopher · Ballantine Books · tapa blanda · ISBN 9780449902738
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«Second to None» is Robert Christopher's essay on US companies in Japan, published by Ballantine Books in paperback, 270 pages, in English.
The book analyzes how some American companies manage to compete successfully in Japan and outperform their Japanese rivals. Drawing on a dozen real cases, Christopher explains what strategies, decisions and conditions allow these companies to prevail in a market traditionally difficult for foreign firms.
Originally published on October 12, 1987. The cover bears the subtitle «American Companies in Japan» and quotes a review from Financial World.
Suitable for readers interested in business and international competitiveness, and for those studying the economic relationship between the US and Japan.
