by Lisa Earle McLeod · John Wiley & Sons Inc · tapa dura · ISBN 9781118408094
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«Selling with Noble Purpose» is the sales leadership essay by Lisa Earle McLeod, published by John Wiley & Sons in hardcover (256 pages).
Based on data and real cases, Lisa Earle McLeod explains that salespeople who understand how they benefit their customers outperform those who only chase quotas. The book details how to find a Noble Sales Purpose (NSP) with a three-step formula and apply it to create more assertive, focused, and profitable sales teams.
First edition published on November 15, 2012. Subtitle: How to Drive Revenue and Do Work That Makes You Proud. It falls within the categories of business and economics, sales, and sales management.
For executives, sales managers, and sales professionals who want to guide their teams toward a purpose that generates revenue and pride.
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