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Service Breakthroughs
4.6
Negocios y EconomíaISBN | 9780029146750
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Product details
Pages: 306 pages
Author: James L. Heskett, W. Earl Sasser, Christopher W. L. Hart
Publisher: The Free Press
ISBN: 9780029146750
Format: tapa dura
Language: en
Release date: 17/9/1990
ISBN: 9780029146750
Synopsis of Service Breakthroughs
En este libro, los autores exploran cómo algunas empresas en el sector de servicios establecen constantemente nuevos estándares de calidad, obligando a sus competidores a adaptarse o fracasar. Basándose en cinco años de investigación exhaustiva en 14 industrias de servicios, el libro analiza las estrategias y prácticas que permiten a estas empresas líderes superar a sus competidores en áreas clave como la atención al cliente, la gestión y la prestación de servicios.
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