by Ralph Hababou · Editions First · tapa blanda · ISBN 9782754003117
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«Service gagnant» is a business book by Ralph Hababou, published by Editions First in paperback (366 pages, in French).
Ralph Hababou argues that, faced with the rise of low-cost and increasingly demanding customers, cutting prices is not the only way to compete. His proposal involves adding value through services, innovation, meaning and originality, drawing on real cases such as BMW and Mini, Nespresso, the new Club Med or fair trade to show how some companies manage to differentiate themselves.
Published in 2007. The cover features the subtitle «Les secrets des entreprises qui créent la différence» and cites «Service compris» as a previous work by Ralph Hababou.
For professionals and managers interested in business strategy, services and competitive differentiation.
Tapa blanda
