by Christopher Lovelock · Pearson · tapa dura · ISBN 9780130173928
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Services Marketing» is Christopher Lovelock's services marketing manual, published by Pearson in hardcover (720 pages, in English).
Analyses services marketing with a managerial and strategic focus: consumer behavior, positioning, service design, distribution channels, pricing, processes, physical environments, people management, loyalty, service recovery, quality and productivity. Includes real cases and examples.
Fourth edition, with subtitle «People, Technology, Strategy», published in 2000; the work originally appeared in 1991.
Aimed at professionals and students of marketing, corporate communication, advertising and public relations.
