by Luis María Huete · Deusto · tapa blanda · ISBN 9788423415663
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«Servicios & Beneficios» is the business management essay by Luis María Huete, published by Deusto in paperback (244 pages, in Spanish).
It analyzes service management with loyalty as its core: retaining customers and employees, measuring their satisfaction, and winning back the dissatisfied or defectors. It addresses emotional intelligence in business, the value-for-effort equation, value creation through intangibles and emotional salary, and closes with an ideological dictionary.
Published in 1997, it falls under the Business and Economics category; the cover credits the collaboration of Juan Serrano and Íñigo Soler.
For managers, entrepreneurs and customer service professionals interested in service management and talent retention.
