by Curt Coffman, Gabriel González Molina · Empresa Activa · tapa blanda · ISBN 9788495787330
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What do the world's largest organizations have in common? They know that their most valuable resources are employees and customers. And the best companies understand the following above all else: people are first emotional; second, rational. For that reason, employees and customers must be emotionally involved in order for organizations to reach their full potential. Gallup Organization research not only confirms this, but reveals the secrets to creating and managing an "emotional economy" that will provide unlimited opportunities for your company.
Follow this path shows you that traditional methods of engaging people are no longer applicable in today's world. Instead, it offers you a system called the Gallup Route, based on proven and revolutionary strategies used by the most successful companies. You will learn the basic requirements of an effective workplace, forge unbreakable bonds between employees and customers with the "34 Superior Performance Routes", learn the three links that promote productivity and growth, discover the best motivators for employees and customers, and much more.
If you ignore the emotional economy, you will lose greater financial results. Follow this path will help your company create relationships one customer and one employee at a time and offers you to walk a new and brand new path. All you have to do is value and develop the human relationships around you and then transform your business; start today.
