by Mitch Joel · Business Plus · tapa dura · ISBN 9780446548236
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«Six Pixels of Separation» is the digital marketing essay by Mitch Joel, published by Business Plus in hardcover (288 pages, in English).
Mitch Joel explains that the internet has shortened the distance between people and brands to a few pixels, and analyzes how digital marketing, social media and personal branding expand a business. With cases and practical tools, he proposes reaching global audiences, building community and increasing revenue without relying on traditional media.
The full title is «Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone» and this is the first edition, published on September 7, 2009.
Aimed at entrepreneurs, marketing professionals and business students interested in the strategic use of digital channels.
