by Jerry Kaplan · Sphere · tapa blanda · ISBN 9780751517132
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«Start-Up» is Jerry Kaplan's autobiographical account of his entrepreneurial adventure in Silicon Valley, published by Sphere in paperback (322 pages, in English).
Kaplan recounts the adventure of GO Corporation, the company he founded to create a handwriting computer, from the initial idea to the showdown with Microsoft. He also shows the day-to-day of a startup: hiring, goal adjustments, venture capital funding rounds, and the pressure of competing with tech giants.
Work originally published in 1995 as «Startup: A Silicon Valley Adventure»; this Sphere edition is from 1997.
For readers of entrepreneurship, technology, and business history, especially those interested in how startups worked in the nineties.
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