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Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
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Negocios y EconomíaISBN | 9780470457382
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Product details
Pages: 240 pages
Author: Larry Weber
Publisher: John Wiley & Sons Ltd
ISBN: 9780470457382
Format: tapa dura
Language: en
Release date: 14/7/2009
ISBN: 9780470457382
Synopsis of Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
En 'Sticks and Stones', Larry Weber presenta una visión convincente de los desafíos de proteger la reputación corporativa en un mundo donde la información de la empresa puede cruzar fronteras y ganar impulso en un instante a través de Internet. Basándose en su agudo ojo para las tendencias de comunicación, Larry ofrece consejos prácticos para navegar por este entorno en constante cambio. Los líderes corporativos harían bien en aceptar su consejo. Este libro es una lectura obligada para cualquier líder en negocios, academia o política que quiera lograr y mantener una ventaja competitiva en línea en el siglo XXI.
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