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Marketing to the Social Web
4.3
Negocios y EconomíaISBN | 9780470124178
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Product details
Pages: 240 pages
Author: Larry Weber
Publisher: John Wiley & Sons Ltd
ISBN: 9780470124178
Format: tapa dura
Language: en
Release date: 22/6/2007
ISBN: 9780470124178
Synopsis of Marketing to the Social Web
En 'Marketing to the Social Web', Larry Weber explica cómo las comunidades de clientes digitales construyen tu negocio. Este libro es una guía para que los profesionales del marketing comprendan cómo involucrar a los clientes, construir comunidades y maximizar las ganancias en el entorno digital actual. Weber presenta herramientas y plataformas para obtener resultados inmediatos y crecimiento, destacando la importancia de fomentar la participación en redes sociales donde el diálogo con y entre clientes pueda prosperar.
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