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Strategic Database Marketing
4.2
Negocios y EconomíaISBN | 0639785317203
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Product details
Pages: 400 pages
Author: Arthur Middleton Hughes
Publisher: McGraw-Hill Publishing Co.
ISBN: 0639785317203
Format: tapa dura
Language: en
Release date: 6/6/2000
ISBN: 0639785317203
Synopsis of Strategic Database Marketing
Este libro, 'Strategic Database Marketing', es una guía para iniciar y gestionar un programa de marketing rentable basado en el cliente. Escrito por Arthur M. Hughes, el libro está dirigido a profesionales y académicos del ámbito empresarial. Cubre temas como la estrategia empresarial, las ventas y el marketing, y la planificación estratégica. Publicado por McGraw-Hill Education, esta edición en tapa dura cuenta con 400 páginas y está en inglés.
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