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Strategic Database Marketing
by Arthur M. Hughes · Probus Pub Co · tapa dura · 300 pages
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Pages: 300 pagesAuthor: Arthur M. HughesPublisher: Probus Pub CoFormat: tapa duraLanguage: enRelease date: 1/1/1994ISBN: ISBN 9781557385512
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Synopsis of Strategic Database Marketing
Este libro es una guía completa para diseñar y personalizar un programa de base de datos efectivo. Explica cómo interpretar los datos e implementarlos para mejorar la calidad del servicio y las respuestas de los clientes. Incluye temas como el establecimiento de objetivos realistas para un sistema de marketing de base de datos, el marketing de generación de leads, la creación de un equipo de marketing de base de datos y la estimación de ingresos y costos.
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