by Roger A. Kerin, Robert A. Peterson · Pearson · tapa dura · ISBN 9780136328605
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«Strategic Marketing Problems» is the casebook and commentary by Roger A. Kerin and Robert A. Peterson, published by Pearson in hardcover (723 pages).
Reference manual for advanced marketing courses focused on developing decision-making skills. Presents concepts and tools to structure and solve marketing problems, with cases from companies in various sectors. Covers segmentation, branding, communication, pricing, and control of marketing programs.
Eighth edition, published in 1997 and written in English. Contains 10 chapters and 43 cases, with sections on internationalization and developing a marketing plan.
Aimed at university marketing students and professionals who want to practice case resolution and decision-making.
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