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Strategies for E-business
4.1
Negocios y EconomíaISBN | 9780273688402
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Product details
Pages: 672 pages
Author: Tawfik Jelassi, Albrecht Enders
Publisher: Pearson Education Limited
ISBN: 9780273688402
Format: tapa dura
Language: en
Release date: 8/7/2004
ISBN: 9780273688402
Synopsis of Strategies for E-business
Este libro ofrece un marco para la formulación integral de estrategias de comercio electrónico, basado en conceptos rigurosos y probados del campo de la gestión estratégica, adaptados al contexto específico del comercio electrónico. Ideal para estudiantes de MBA, estudiantes de pregrado de nivel superior y profesionales, "Strategies for e-Business" proporciona al lector herramientas para analizar 28 estudios de caso originales, examinando cómo las empresas han desarrollado e implementado estrategias de comercio electrónico y móvil. Los casos son aportados e investigados por expertos reconocidos y han sido elegidos para representar una gama de industrias que incluyen banca, comercio minorista, medios, educación, fabricación y publicidad en Europa y más allá.
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