by Laurence Lehmann-Ortega, Frédéric Leroy, Bernard Garrette, Pierre Dussauge, Rodolphe Durand · Dunod · tapa blanda · ISBN 9782100598649
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«Strategor» is the corporate strategy handbook by Laurence Lehmann-Ortega and others, published by Dunod in paperback (688 pages, in French).
Handbook on corporate strategy and policy that focuses on business models, strategic innovation and sustainable development. The work integrates organizational change and contrasts classical approaches with the most recent currents of general management.
Sixth edition, revised and expanded, coordinated by Laurence Lehmann-Ortega, Frédéric Leroy, Bernard Garrette, Pierre Dussauge and Rodolphe Durand, published in 2013.
Reference work for students, executives and company directors, used in the training of French universities and grandes écoles.
