by Frédéric Leroy · Tapa blanda · ISBN 9782100068609
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«Les stratégies de l'entreprise» is a business strategy manual by Frédéric Leroy, 2nd edition, published by Dunod in paperback and in French.
The book examines how companies define, build and deploy their strategy to achieve their objectives. Frédéric Leroy reviews the essential concepts of strategic management and the tools for analyzing the environment, and shows their practical application in the organization's activity.
The work belongs to the Les topos de Dunod collection; this edition corresponds to 2004 and includes the text in French.
Aimed at business students and professionals who want a clear and operational synthesis of business strategy.
