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Les stratégies d'alliance
by Bernard Garrette, Pierre Dussauge · Editions d'Organisation · tapa dura · 283 pages
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Pages: 283 pagesAuthor: Bernard Garrette, Pierre DussaugePublisher: Editions d'OrganisationFormat: tapa duraLanguage: frRelease date: 1/2/1996ISBN: ISBN 9782708118317
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Synopsis of Les stratégies d'alliance
Este libro explora las estrategias de alianza empresarial, destacando cómo las empresas, incluso las líderes en sus sectores, recurren a alianzas estratégicas para innovar, expandirse y competir globalmente. Aborda preguntas clave sobre la viabilidad de las alianzas frente al desarrollo autónomo, la selección de socios, la organización de la cooperación y la gestión de los riesgos y beneficios compartidos. A través de un modelo de análisis original y estudios de caso, ofrece recomendaciones adaptadas para la gestión de alianzas, dirigido tanto a directivos como a estudiantes de economía y gestión.
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