Strategy: How to Create, Pursue and Deliver a Winning Strategy

Synopsis of Strategy: How to Create, Pursue and Deliver a Winning Strategy

«Strategy: How to Create, Pursue and Deliver a Winning Strategy» is Richard Koch's business strategy guide, published by FT Publishing International in paperback (376 pages, in English).

A reference work from the Financial Times imprint that addresses strategy at both corporate and business-unit level, presenting an overview of the field's leading thinkers and the essential tools and techniques for designing your own strategy. With a clear, structured approach, it guides the reader in creating, executing and understanding a winning strategy, showing what questions to ask, how to answer them and what actions to take based on key concepts from authors such as Michael Porter and Chris Zook.

Fourth edition, published in 2011 in the Financial Times Guides series. Includes a foreword by Andrew Campbell and details more than 200 strategic concepts, tools and techniques.

Aimed at professionals, managers and business administration students seeking a practical and comprehensive introduction to business strategy in English.