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Strategy: How to Create, Pursue and Deliver a Winning Strategy
by Richard Koch · FT Publishing International · tapa blanda · 376 pages
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Pages: 376 pagesAuthor: Richard KochPublisher: FT Publishing InternationalFormat: tapa blandaLanguage: enRelease date: 12/5/2011ISBN: ISBN 9780273745471
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Synopsis of Strategy: How to Create, Pursue and Deliver a Winning Strategy
Esta guía completa sobre estrategia ofrece una visión general de la estrategia a nivel corporativo y de unidad de negocio. Presenta a los principales pensadores estratégicos del mundo y las herramientas y técnicas clave necesarias para desarrollar una estrategia propia. En una lectura atractiva, guía al lector a través de cada paso crítico en la creación, entrega y comprensión de una estrategia exitosa. Es la guía de estrategia más inteligente y legible disponible.
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