
by Robert B. Miller, Stephen E. Heiman, Tad Tuleja · Grand Central Publishing · tapa blanda · ISBN 9780446393560

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«Successful Large Account Management» is the large account management handbook by Robert B. Miller, Stephen E. Heiman and Tad Tuleja, in paperback.
Most companies concentrate a large part of their revenue on a few key clients. This handbook explains the Large Account Management Process, a method to identify, retain and strengthen relationships with those strategic accounts, with practical sales and service strategies to keep them solid in today's market.
The work was originally published in 1991; this edition is a 1992 reprint and includes an index.
Reference work for sales professionals, managers and commercial teams handling strategic accounts.

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