by Harvey MacKay · Ivy Books · tapa blanda · ISBN 9780804104265
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«Swim with the Sharks Without Being Eaten Alive» is Harvey MacKay's business manual, published by Ivy Books in paperback (313 pages, in English).
A reference work on business management based on the author's experience, explaining how to obtain detailed information about customers and competitors through the Mackay 66 system, as well as techniques for selling, leading, motivating, and negotiating effectively. Includes practical strategies for securing interviews, handling objections, and distinguishing the salesperson from the entrepreneur.
The cover indicates it was number one on the New York Times bestseller list.
For sales professionals, managers, and entrepreneurs who want to learn negotiation, management, and motivation strategies applicable to the business world.
Harvey Mackay is an American businessman, author and syndicated columnist with Universal Uclick. His weekly column gives career and inspirational advice and is featured in over 100 newspapers. Mackay has authored seven New York Times bestselling books, including three number one bestsellers. He is also a member of the National Speakers Association Council of Peers Award for Excellence Hall of Fame.
