by Fernando de Manuel Dasí, Rafael Martínez-Vilanova Martínez · tapa dura · ISBN 9788473561563
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«Técnicas de negociación» is the negotiation manual by Fernando de Manuel Dasí and Rafael Martínez-Vilanova Martínez, published by ESIC in hardcover (273 pages).
Practical manual on negotiation: explains the basic principles, strategies, and skills needed to negotiate effectively. It brings together techniques applicable to different fields, from the business environment to everyday situations, with a practice-oriented approach focused on reaching beneficial agreements.
Published in 1997, this work is part of the Manuales Prácticos de Marketing collection.
Aimed at business professionals and students who want to strengthen their negotiation skills.
