by Thomas H. Davenport, John C. Beck · Harvard Business School Press · tapa dura · ISBN 9781578514410
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«The Attention Economy» is the essay by Thomas H. Davenport and John C. Beck, published by Harvard Business School Press in hardcover, 272 pages, in English.
In a world saturated with information, attention has become a scarce resource for businesses. Thomas H. Davenport and John C. Beck argue that organizations must learn to capture, retain, and manage it, and propose four perspectives: measurement, psychobiology, management technologies, and lessons from advertising.
The book was published in June 2001 with the subtitle «Understanding the New Currency of Business».
It is aimed at executives and business professionals seeking strategies to capture and maintain the attention of employees, clients, and investors.
