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The Analytical Marketer
by Adele Sweetwood, Thomas H. Davenport · Harvard Business Review Press · tapa dura · 208 pages
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Pages: 208 pagesAuthor: Adele Sweetwood, Thomas H. DavenportPublisher: Harvard Business Review PressFormat: tapa duraLanguage: Release date: 4/10/2016ISBN: ISBN 9781625278456
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Synopsis of The Analytical Marketer
Descubre cómo transformar tu organización de marketing con 'The Analytical Marketer'. Este libro te guía a través de las estrategias y herramientas necesarias para convertir tu departamento de marketing en un motor analítico eficiente. Aprende a tomar decisiones basadas en datos y a optimizar tus campañas para obtener el máximo rendimiento.
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