by Shep Hyken · Tapa blanda · ISBN 9781640951532
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«The Cult of the Customer» is Shep Hyken's business essay, published by Sound Wisdom in 2020 in paperback, in English.
The book proposes a corporate culture so customer-focused that satisfied buyers become brand evangelists. It describes five cultural phases, from uncertainty to awe, that employees and customers must go through, and illustrates the process with cases of companies that have achieved it.
Updated and revised edition of the work originally published in 2009. ISBN 9781640951532.
For customer service, marketing and leadership professionals interested in loyalty and corporate culture.
