by Richard C. Whiteley · Perseus Books · tapa blanda · ISBN 9780201608137
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«The Customer-Driven Company: Moving from Talk to Action» is the business management essay by Richard C. Whiteley, in paperback (320 pages, in English).
Practical guide to reorienting the company toward the customer: understanding their expectations, measuring their satisfaction, involving managers and employees, and reorganizing processes so that the service promise becomes actions. The work argues that loyalty depends on a corporate culture centered on consumer needs.
Revised edition of a work originally published in 1991. Fortune magazine recognized this work as one of the best management books of 1991.
For executives, middle managers, and customer service professionals who want to apply customer orientation strategies in their organizations.
