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The Customer-Driven Company
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Negocios y EconomíaISBN | 9780201608137
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Product details
Pages: 320 pages
Author: Richard C. Whiteley
Publisher: Perseus Books
ISBN: 9780201608137
Format: tapa blanda
Language: en
Release date: 21/4/1993
ISBN: 9780201608137
Synopsis of The Customer-Driven Company
Este libro, considerado un clásico en el ámbito empresarial, ofrece una guía para transformar una empresa tradicional en una centrada en el cliente. Richard C. Whiteley presenta estrategias y técnicas para mejorar la satisfacción del cliente, fomentar la lealtad y, en última instancia, impulsar el éxito empresarial. A través de ejemplos prácticos y consejos claros, el autor muestra cómo pasar de las palabras a la acción, creando una cultura empresarial que priorice las necesidades y expectativas del cliente.
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