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by Jennifer Aaker, Andy Smith · Jossey-Bass · tapa dura · 244 pages
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Descubre cómo aprovechar el poder de las redes sociales para impulsar un cambio social significativo. Este libro te muestra cómo utilizar Facebook, Twitter y YouTube de manera efectiva para lograr un objetivo concreto. Aprende las cuatro 'alas' del Efecto Libélula y cómo trabajan en conjunto para producir resultados colosales. Con estudios de casos originales de organizaciones globales como The Gap, Starbucks, Kiva, Nike y eBay, este libro te revelará estrategias prácticas para lograr un impacto social positivo y fomentar la lealtad del cliente. Descubre cómo personas comunes logran resultados sin precedentes, desde encontrar un trasplante de médula ósea hasta recaudar millones para la investigación del cáncer.
Andrew Latham Smith was an American college football player and coach. He served as the head football coach at the University of Pennsylvania (1909–1912), Purdue University (1913–1915), and the University of California, Berkeley (1916–1925), compiling a career head coaching record of 116–32–13. As head coach of the California Golden Bears football program, Smith guided his "Wonder Teams" to a record of 74–16–7, captured five Pacific Coast Conference titles, and three national championships. Smith was the winningest football coach in school history until he was surpassed by Jeff Tedford in 2011. He was inducted into the College Football Hall of Fame in 1951.
