by Caitlin Friedman, Kimberly Yorio · William Morrow Paperbacks · tapa blanda · ISBN 9780060521585
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«The Girl's Guide to Starting Your Own Business» is the business guide by Caitlin Friedman and Kimberly Yorio, in hardcover from William Morrow Paperbacks.
Written by two public relations and marketing specialists, it addresses the specific challenges women face when starting their own business: how to create a business plan, secure funding, and hire or fire staff. It offers direct advice, real anecdotes, checklists, and quizzes to move from employee to entrepreneur.
Reprint edition of 2004, in English, with 272 pages. Subtitle: «Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur».
Aimed at women who dream of leaving paid employment to start their own company, especially those seeking practical, no-nonsense guidance.
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