by Fernando Bermejo · Peter Lang Publishing · tapa blanda · ISBN 9780820479323
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«The Internet Audience: Constitution & Measurement» is Fernando Bermejo's essay, published by Peter Lang in paperback (262 pages, in English).
The essay studies the constitution and measurement of the internet audience, a recent phenomenon compared to mass media. It reviews the history of the network as a communication medium, details passive, active, and mixed measurement methods, their limits, and analyzes the industry dedicated to measuring online audiences.
Published in January 2007, it is part of Peter Lang's Digital Formations collection. ISBN 9780820479323.
For students and professionals in communication, journalism, and media studies interested in measuring internet audiences.
