by Torben Vestergaard, Kim Schroder · Wiley-Blackwell · tapa blanda · ISBN 9780631127437
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«The Language of Advertising» is the study of advertising language by Torben Vestergaard and Kim Schrøder, published by Wiley-Blackwell in paperback (196 pages, in English).
It analyzes how advertisements in newspapers and magazines use linguistic and visual resources to persuade, address specific audiences, and convey assumptions about gender roles and social groups. The work aims to equip readers with tools to examine for themselves the ideology of advertising and the social role of contemporary advertising.
The title is part of the Language in Society series.
It is suitable for students and professionals in communication, linguistics, and marketing interested in advertising discourse.
