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The Marketing Research Process
3.8
Negocios y EconomíaISBN | 9780132028394
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Product details
Pages: 400 pages
Author: Margaret Crimp, Len T. Wright
Publisher: Pearson Education Limited
ISBN: 9780132028394
Format: tapa dura
Language: en
Release date: 10/5/1995
ISBN: 9780132028394
Synopsis of The Marketing Research Process
Este libro es una introducción al tema de la investigación de mercados. Muestra la importancia de una investigación eficaz para la operación de marketing y para la toma de decisiones gerenciales. Se centra en una empresa de marketing mientras desarrolla productos y servicios y también presenta estudios de casos. Es una herramienta útil para profesionales y estudiantes del área de negocios y economía.
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