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The Myth of the Idea and the Upsidedown Startup
by Newton M. Campos · CreateSpace Independent Publishing Platform · tapa blanda · 162 pages
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Pages: 162 pagesAuthor: Newton M. CamposPublisher: CreateSpace Independent Publishing PlatformFormat: tapa blandaLanguage: enRelease date: 5/3/2015ISBN: ISBN 9781490992945
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Synopsis of The Myth of the Idea and the Upsidedown Startup
Este libro de Newton M. Campos explora y deconstruye el mito de que las startups exitosas se basan en grandes ideas. A través de casos reales y conceptos como Design Thinking, Effectuation y Lean Startup, el autor explica por qué la ejecución se está convirtiendo en la principal fuente de éxito empresarial. El libro presenta un enfoque invertido, permitiendo a los lectores descubrir un proceso emprendedor basado en la exploración de recursos y conexiones sociales existentes, desafiando la creencia de que la idea es el primer paso crucial.
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