by Sandy Carter · Financial Times Prentice Hall · tapa blanda · ISBN 9780137142491
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«The New Language of Marketing 2.0» is Sandy Carter's marketing guide, published by Financial Times Prentice Hall in paperback, in English.
Sandy Carter presents ANGELS, a framework for choosing Web 2.0 marketing tools and orienting them toward results. The book brings together 54 case studies of companies such as Coca-Cola, Harley-Davidson, Staples, Nortel and IBM, and explains how to use blogs, social networks and online communities, integrate global and local campaigns, and leverage digital influence in B2B and B2C markets.
The book, published in 2008, has 466 pages and the full title The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market.
Aimed at marketing professionals, strategists, executives and entrepreneurs interested in incorporating Web 2.0 tools into their campaigns.
