Buy 3, pay for 2 — use code TRIPLEUS at checkout.
The New Language of Marketing 2.0
3.8
Negocios y EconomíaISBN | 9780137142491
-
VAT included
Free SHIPPING
Free returns within 30 days
Pay with:
Available offers by condition
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Product details
Pages: 466 pages
Author: Sandy Carter
Publisher: Financial Times Prentice Hall
ISBN: 9780137142491
Format: tapa blanda
Language: en
Release date: 20/11/2008
ISBN: 9780137142491
Synopsis of The New Language of Marketing 2.0
En este libro, Sandy Carter, innovadora en marketing de IBM, presenta ANGELS, un marco de trabajo completo para elegir las herramientas de marketing Web 2.0 adecuadas y utilizarlas para maximizar los ingresos y la rentabilidad. Carter demuestra el éxito del marketing Web 2.0 a través de 54 estudios de caso de organizaciones que van desde Staples hasta Harley Davidson, Coca-Cola hasta Mentos, Nortel hasta la propia IBM. Descubrirá nuevas y poderosas formas de comercializar marcas y productos tanto en mercados B2B como B2C, integrar Web 2.0, marketing experiencial y convencional, maximizar las sinergias entre el marketing global y local, y obtener más valor de los influencers.
More titles for fans of Sandy Carter
Recommended by Julia
Last unit!3 people have it in their cart
-
VAT included