by Fred Wiersema · Free Press · tapa dura · ISBN 9780743204651
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«The New Market Leaders» is Fred Wiersema's business strategy essay, published by Free Press in hardcover (272 pages, in English).
Wiersema starts from market saturation and customer scarcity to examine companies that succeed with unorthodox strategies. Against traditional metrics, he proposes new customer-focused success indicators and identifies the 100 most influential companies and what makes them powerful.
The book, subtitled «Who's Winning and How in the Battle for Customers» and published in 2001, presents Wiersema as co-author of The New York Times bestseller «The Discipline of Market Leaders».
Of interest to executives, investors, and marketing, customer management, and business strategy professionals.
Tapa dura
