by Fraser P. Seitel · Pearson · tapa dura · ISBN 9780136138112
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«Practice of Public Relations» is the public relations manual by Fraser P. Seitel, published by Pearson in hardcover (556 pages, in English).
The work explains the practical exercise of public relations, with chapters dedicated to internet communication, integrated marketing communication and multicultural communication. It includes interviews with industry professionals and, at the end of each chapter, a case study for debating ethical issues.
Seventh edition, published in December 1997; corresponds to the Business and Economics category. The original title of the work is The Practice of Public Relations.
Designed for journalism, communication and business courses, it also serves as a reference for public relations and marketing professionals.
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