by Jack Welch, Suzy Welch · CITIC Press Corporation · tapa dura · ISBN 9787508658339
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«商业的本质» (The Real-Life MBA) is the business management essay by Jack Welch and Suzy Welch, published by CITIC Press in hardcover (296 pages, in Chinese).
Practical business management guide in which Jack Welch and Suzy Welch summarize what they have learned from years of consulting. Against the technological noise, they advocate returning to the essentials and offer six keys to growth in times of slowdown: alignment, leadership, data, strategy, structure and resilience. Includes an analysis of the Chinese economy.
Chinese edition published in April 2016.
For executives, entrepreneurs and professionals seeking a practical view of leadership and management, without academic theory.
John Francis Welch Jr. was an American business executive. He was chairman and CEO of General Electric (GE) between 1981 and 2001. During his twenty-year tenure, GE's market value grew from $14 billion to $600 billion, and he has frequently been cited as one of the greatest chief executives of the twentieth century.
